WELCOMEPROJECTS is a studio of discursive sensibilities focused on the production of real things in the world along with all the incumbent, critical fictions needed for their survival. We design projects large (buildings, houses, interiors), medium (installations, films, furniture) and small (handbags, games, wagons) imbuing each with curiosity and playful seriousness. We tell stories and help brands and companies do that too.
Studio services include architectural and industrial design, creative consulting, branding, and ideation.
Our design work has most recently been exhibited at Materials and Applications in Silverlake, A+D Architecture and Design Museum, Harvard Graduate School of Design, and galleries in Los Angeles and New York and most recently published in Los Angeles Times, Art Papers, Attention, Pidgin, Metropolis, Offramp, and Surface.
WELCOMEPROJECTS designs and produces WELCOMECOMPANIONS, a project that reinterprets everyday sartorial accessories and objects through a formal and surrealist lens. The project seeks to inject a sense of play, suspense, and narrative into the objects we interact with and depend on on a daily basis. We suggest the novelty that in our accessories, function is not wholly dependent on utilitarian form. Launched in 2012 WELCOMECOMPANIONS has been featured in numerous publications including Vogue.com, New York Times, Paper Magazine, Vogue Italia, Elle Italia, Newsweek, Marie Claire Italia, Lucky Magazine and Nylon Magazine among others. WELCOMECOMPANIONS are sold in boutiques in Los Angeles, New York, Tokyo, San Francisco, Sydney, and Hong Kong.
To discuss your project please contact us at welcome [at] welcomeprojects.com
Laurel Consuelo Broughton
WELCOMEPROJECTS is directed by Laurel Consuelo Broughton. Laurel is a designer and educator who explores her interests in narrative, material culture, and style within architecture, design, and fashion through projects, publications, and collaborations at a multiplicity of scales. The object as form and cultural figure features broadly throughout all her work. She received her Bachelor of Arts from New York University (NYU) in Comparative Literature and Critical Theory and her Masters of Architecture from the Southern California Institute of Architecture (SCI_arc).
Laurel is the Spring 2017 Howard A. Friedman Visiting Professor in the Practice of Architecture at UC Berkeley College of Environmental Design. As an adjunct assistant professor at the University of Southern California, School of Architecture she teaches advanced and core design studios as well as seminars on the history, theory, and culture of architecture and design. Prior to her architectural training, Laurel was managing editor at the art and art world chronicle, zingmagazine in New York City.