WELCOMEPROJECTS is a practice of discursive sensibilities focused on the production of real things in the world along with all the incumbent, critical fictions needed for their survival. We design projects large (buildings, houses, interiors), medium (installations, films, furniture) and small (handbags, games, wagons) imbuing each with curiosity and playful seriousness. Our work has most recently been exhibited at the Santa Monica Museum of Art, The New York Art Book Fair, and galleries in Los Angeles and New York.
WELCOMEPROJECTS designs WELCOMECOMPANIONS, a project that reinterprets everyday sartorial accessories and objects through a formal and surrealist lens. The project seeks to inject a sense of play, suspense, and narrative into the objects we interact with and depend on on a daily basis. It suggests the novelty that in our accessories, function is not wholly dependent on utilitarian form. Launched in 2012 WELCOMECOMPANIONS has been featured in numerous publications including Vogue.com, New York Times, Paper Magazine, Vogue Italia, Elle Italia, Newsweek, Marie Claire Italia, Lucky Magazine and Nylon Magazine among others. WELCOMECOMPANIONS are sold in boutiques in Los Angeles, New York, Tokyo, San Francisco, Sydney, and Hong Kong.
Laurel Consuelo Broughton
WELCOMEPROJECTS is directed by Laurel Consuelo Broughton. Laurel is a designer and academic who explores her interests in narrative, material culture, and style within architecture, design, and fashion through projects, publications, and collaborations at a multiplicity of scales. The object as form and cultural figure features broadly throughout all her work. She received her Bachelor of Arts from New York University (NYU) in Comparative Literature and Critical Theory and her Masters of Architecture from the Southern California Institute of Architecture (SCI_arc). As adjunct assistant professor at the University of Southern California, School of Architecture she teaches advanced and core design studios as well as seminars on the history, theory, and culture of architecture and design. Prior to her architectural training, Laurel was managing editor at the art and art world chronicle, zingmagazine in New York City.